Gram it! Inspired by BT
Banca Transilvania, the largest bank in Romania proudly supports music festivals.
Brief? Create a memorable day and night brand activation for UNTOLD and Summerwell (2019) festivals. We designed and produced the Gram it! Inspired by BT rocker.
Approach: tribes work when they have totems – places in which they all gather and which they all do recognize. Gram it! Inspired by BT was such a place during music festivals for the fun tribes gathered in Cluj or Mogoșoaia.
What we used and how we did it: MDF boards | LED lights | foam boards